David J Barton

Companies I’ve Worked With…

OPEN HAND ATLANTA

Digital Marketing Consultant

• Strategized and executed performance marketing initiatives for Good Measure Meals, overseeing paid media campaigns, SEO enhancements, and website conversion optimization
• Spearheaded the development and execution of paid media strategies, delivering comprehensive campaign management services
• Collaborated with cross-functional teams to analyze market trends, identify target audiences, and optimize digital marketing efforts, driving impactful results for clients across various industries

TURNER BROADCASTING

Director of Product Marketing

• Built marketing strategy for the TNT and TBS Apps and worked with various teams at Turner, including on-air, social, show marketing, brand marketing and product, to implement strategy
• Worked with device partners such as Apple, Google, Amazon, Roku, Xbox & Samsung to discover and implement editorial and marketing opportunities
• Developed paid media and app optimization strategies for the TNT & TBS Apps
• Created plans and strategies to promote the TNT and TBS Apps at events, such as Comic Con and New York Comedy Festival, where TBS has presence

GUAC Y MARGYS

Co-Founder/VP of Marketing

• Created the brand, authored the business plan and secured funding
• Developed and implemented a comprehensive marketing strategy encompassing digital, social media, email, content, event, influencer, SEO and paid marketing initiatives
• Led a large team of employees across three locations
• Dressed up as a taco and skateboarded up and down the Beltline telling people about the restaurant for the seven months leading up to opening

About Me

Atlanta native and marketing professional with experience spanning digital marketing, brand strategy, and communications across non-profit, entertainment, hospitality, and technology. Spent 8 years in marketing at Turner Broadcasting before co-founding and leading marketing and management for Guac y Margys, a successful multi-location hospitality brand on the Atlanta Beltline.