In 2016 and 2017, I was the Senior Product Marketing Manager for NBA Digital Products, including NBA LEAGUE PASS, the NBA App, NBA.com, TNT Overtime and various other NBA products.
• Promotd and market all NBA Digital products, including NBA LEAGUE PASS, the NBA APP, NBA.com and TNT Overtime
• Built marketing strategy for NBA Digital products and worked with various teams at Turner and the NBA to implement strategy throughout the season
• Worked with device partners such as Apple, Google, Amazon, Roku, Xbox, PlayStation, Samsung, Yahoo to discover and implement co-marketing opportunities
• Developed paid media, SEO and app optimization strategies for the NBA App
